‘This cologne is effortlessly charming and feminine, ideal for everyday wear or a special occasion’
Valentine’s Day is the perfect excuse to go all out, and when it comes to treating someone special, few gifts feel quite as foolproof as Jo Malone London. Known for its elegant fragrances and covetable gift packaging, the brand has long been a go-to for romantic occasions, and this year is no different.
Shoppers looking to spoil their partner (or themselves) can currently snap up a limited-edition Jo Malone gift set that feels indulgent without tipping into overkill. The Luxury Mini Heart Box Gift Set includes a 30ml bottle of the brand’s cult Peony & Blush Suede Cologne, a 30ml English Pear & Freesia Bath Oil, and a charming heart-shaped box.
The packaging alone makes it feel like a thoughtful, ready-to-gift present (no last-minute wrapping required), and it’s the kind of keepsake box that won’t be immediately thrown away once the chocolates are gone. There’s also the Peony & Blush Suede Heart Box Gift Set (£84), which pairs the 30ml cologne with a mini body crème, making it a lovely option for anyone who already knows (and loves) the scent.
And if Valentine’s Day is the cue to truly splurge, Jo Malone is sweetening the deal even further. Shoppers who spend over £130 and use the discount code LOVE will receive a complimentary mini candle and fragrance – ideal for creating a romantic, scent-layered experience at home.
Fans of the brand will already be familiar with Peony & Blush Suede, one of Jo Malone’s bestselling fragrances and a staple alongside classics such as Red Roses, Pomegranate Noir and Lime Basil & Mandarin. The scent blends delicate florals (jasmine, rose and gillyflower) with juicy red apple and a soft, velvety blush suede. It’s elegant, intimate and quietly sensual, making it an ideal choice for date nights and beyond.
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This set is wrapped in a heart gift box for a thoughtful touch.
Besides Jo Malone, there are plenty more perfume sets to explore. The Miss Dior Blooming Bouquet Gift Set (£125) boasts floral notes and includes a lip balm alongside the full-sized perfume.
Otherwise, Rituals is a more affordable high-street alternative for beautiful packaging and layering scents. The Ritual Of Sakura set (£27.90, Boots) features a cherry blossom-infused shower foam, shower oil, body cream and hair & body mist, making it a more varied option.
Back to Jo Malone; the gift sets don’t have reviews, but the Peony & Blush Suede perfume does. This devotee shared: “I like to use this scent for special occasions. I’ve been in love with it for years! Many compliments also. It lasts long on me.”
Meanwhile, a second added: “I love this perfume. I purchase on repeat. Clean, fresh and a beautiful smell.” A third said: “This cologne is effortlessly charming and feminine, ideal for everyday wear or a special occasion.”
However, not everyone is a fan. This person noted: “I love Jo Malone colognes, but this one was a miss for me. It’s a heavy floral scent, almost suffocating.”
On a brighter note, this Peony & Blush Suede fan piped up: “I fell in love with this perfume when I had the free tester when I bought a perfume for my partner.
“I feel so fresh, classic, and it lasts long. This is the perfume I will use for the rest of my life. Top favourite of all time.”
