BLD BRO are tackling the stigma around male hair loss with a range of products designed to nourish bald scalps and promote a ‘healthy, confident scalp’
There’s long been a stigma attached to baldness, which means we often see products marketed around ‘treating’ hair loss, rather than products made to care for bald scalps. But BLD BRO are on a mission to challenge the narrative and encourage men to celebrate their baldness, providing formulas that deliver ‘a healthy, confident scalp’.
BLD BRO is the brainchild of friends Tariq Kazemi, Ben Saunders and Richard Boazman. The brand launched in 2022 with 1000 tubes of the BLD BRO Daily 30 , which has since racked up 2,000 five star reviews and was awarded ‘Best for Bald’ by Men’s Health.
Priced at £24.99, BLD BRO Daily has been praised by users who say it gives them ‘confidence not to wear hats’, calling it the ‘best thing I have tried for my bald head’. The grooming hero is described as an ‘all-in-one’ formula for men which not only ‘hydrates deeply’ but contains SPF30 to protect from UV rays, too.
Some bald men have been searching for ‘the best part of 20 years’ to find products that prevent their heads from being shiny, and BLD BRO’s matte gel formula works to combat this, also. It’s said to have a long-lasting matte finish that ‘leaves zero shine’, while being gentle enough for sensitive skin and eyes, according to the brand.
Each 60ml tube is said to last one to two months with daily use, however, there’s a way to get the formula even cheaper. One way is to use the site’s subscribe and save, which gets customers an extra 12% off every order ( £21.99 a month ), as well as perks like free merch and priority stock access.
Daily 30
This upgraded SPF 30 matte gel delivers safer, more effective UV defence, an improved long-lasting matte finish, and a formula gentle enough for sensitive skin and eyes. It absorbs fast, hydrates deeply, and leaves zero shine, so you look and feel your best from morning to night.
Alternatively, there’s the BLD BRO 24hr Daily 30 and Night Bundle , which stars the SPF formula, as well as a scent-free overnight anti-ageing repair gel. Packed with peptides, antioxidants, and 4D Hyaluronic Acid, it locks in moisture, restores skin’s natural barrier, and helps repair daily damage while sleeping. This set costs £39.99, meaning the products work out at less than £20 each.
Some who have used the BLD BRO Daily have said they ‘wouldn’t use anything else’ and therefore may like to stock up with the BLD BRO Daily SPF 30 3-Pack Bundle , which is £65.99, though is similarly priced to three month’s worth of product on the subscription plan. For those who like to know they’re covered for the next quarter, it’s a cost-effective option, but for people who struggle for shelf space in the bathroom, they may prefer monthly deliveries instead.
Another popular grooming brand for men is Bulldog Skincare, whose Anytime Daily UV Moisturiser SPF 50 can be used on the face and scalp. It’s reportedly ‘light and non-greasy’, but doesn’t promise a matte finish like BLD BROs. On Amazon, a 75ml tube is currently down to £9 from £12.
For £14.99, shoppers could consider the HeadBlable HeadLube SPF50 Sun Screen, which offers broad spectrum UVA/UVB protection and is water resistant for 80 minutes. One review of the formula read: “Perfect consistency for a bald head. Quick to absorb on the scalp. I also use it on my face. Best factor 50 I’ve tested and I’ve tried lots.”
Back at BLD BRO, the Daily 30 has amassed a 4.84 star rating based on more than 2,000 reviews. One said: “My husband has been using this for a year and wouldn’t use anything else. We now have it on a repeat subscription so he never runs out.”
“Best thing I have tried for my bald head,” said another. “Takes the shine away with a small drop and has taken away the dandruff as well.”
Some have complained about the product’s citrusy scent, commenting: “Good product but not keen on the smell, would we great to have some options,” while another said: “Wife didn’t like the scent. Can’t buy it again.”
But generally, customers have been thrilled with their purchase, writing: “Their daily gel is a great product which gives me confidence to not wear hats on a normal sunny day as I know my head is protected from the sun. It smells great, has a great mattifying effect and a decent SPF. It’s now one of my daily routine products. No hair, don’t care.”
Another commented: “It’s taken me the best part of 20 years as a baldy to find something that stops the shine, but this is it. I’m such a shiny freak I need to apply a couple of times a day but nothing else comes close. And I’ve tried pretty much everything.”
