Jack Kay has found himself in a social media storm after a clip of him dancing at an Ibiza club went viral – with brands quickly hopping on the hilarious memes
If you’ve been anywhere near social media in the past week, you’ve probably seen the man dubbed Ibiza Final Boss. Unique haircut, shades, and a confidence level that could power an entire island.
Jack Kay, 26, has been crowned ‘Ibiza Bob’ by the internet, and his unexpected rise to meme royalty is the latest summer phenomenon we didn’t know we needed. A now-viral clip, filmed on a sun-soaked strip in Ibiza, shows the Newcastle lad dancing in a club.
Within hours, TikTok, Instagram, and Twitter were flooded with edits, remixes, and tributes – each more ridiculous than the last. But it didn’t stop there. Brands, never ones to miss out on a trend, quickly jumped aboard the train, finding creative ways to weave the ‘final boss’ into their marketing.
From tongue-in-cheek holiday ads to full-blown product tie-ins, the results have been hilarious – fully endorsed by the man himself who has been reposting all of them. It comes after the now infamous Ibiza Final Boss Jack Kay’s girlfriend speaks out after his incredible haircut goes viral. Here we look at the best of the bunch.
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