AG1’s drinkable supplement powder is a favourite with celebs such as Gwyneth Paltrow and Lewis Hamilton. Beauty and wellness editor Laura has been testing it out…

You might have seen or heard about AG1’s supplement powder recently, whether advertised on London buses or on health podcasts. Already hugely popular in the US – and with celebrities such as Lewis Hamilton, Gwyneth Paltrow and Victoria Beckham – this drinkable green supplement is now gaining traction over here.

A multivitamin in powder form made up of 75 different ingredients, AG1 is recommended to be drunk first thing in the morning and claims to support the body in a number of ways, from reducing tiredness to improving skin, hair and nail health. Keen to give it go, I swapped my morning coffee for this drink every day for a month – and here’s my honest review…

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  • AG1 Food Supplement, £79 from AG1

Pros

  • I felt more energised throughout the day
  • It filled me up for longer
  • Doesn’t taste as bad as it looks
  • Feels like you’re putting goodness into your body

Cons

  • Expensive
  • Has a bit of a powdery taste
  • Hard to tell if it’s this alone that has an effect

What is AG1?

Created in conjunction with scientists, AG1 is an all-in-one powder supplement that contains 75 different vitamins, minerals and probiotics, and is free from sugar, gluten, dairy and animal-derived ingredients. Designed to be mixed with water or in a smoothie every day, it claims to offer daily support for energy, hormone function, the immune system and skin, hair and nails.

Being in powder form, it’s also easier and quicker for the body to absorb than other supplement forms.

Shoppers can buy AG1 as a stand-alone pouch or as a monthly subscription service directly from the AG1 website, with prices starting from £79 a month. Your first purchase getting you a welcome kit that also includes a tin, bottle, scoop and some other extras.

My review of AG1

Typically I hit the button on my Nespresso machine as soon as I get up, but instead for a month I swapped my morning coffee for a scoop of this, shaking it up in a bottle with water. While not exactly delicious, it’s certainly drinkable, and better than a lot of green juices or supplements I’ve previously tried (I found that it actually tasted quite sweet).

The results weren’t dramatic, but after a few days of taking this I noticed that I had the same amount of energy as I usually would immediately after a cup of coffee, but without the slump that usually comes afterwards. I would have one coffee a day, but later in the morning; around 10am compared to 7am, which felt like a healthier habit.

While AG1 doesn’t claim to support weight loss (only that it may help to suppress cravings), I found that I was also less hungry throughout the day; I’d fancy my breakfast at 11am instead of 9:30am-10am, and then didn’t need to eat again about about 3pm.

I mix up my supplements quite regularly (I’m also currently taking Gold Collagen and an iron liquid) so it’s hard to say if it’s AG1 alone that has had this effect, but I certainly felt like my day was off to a better start by drinking this instead of coffee first thing in the morning, and it’s much more convenient than swallowing numerous capsules.

The major downside to AG1 is the price; at £79 a month for the subscription service (a one-off purchase costs £97) it’s not something that I can afford to take all the time, but I’d be tempted to sign up again whenever I felt the need or a bit of a health reset (the subscription can be paused of cancelled at any time).

A slightly cheaper alternative that could be worth trying instead is Huel Daily Greens, which costs £45 per month or £50 for a one-off purchase.

* Consult a healthcare professional before taking a new supplement if you have any questions or concerns.

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