A regular Sainsbury’s shopper has revealed why she now goes to Aldi for one specific item
I’m a familiar face at my local Sainsbury’s, but lately I’ve been popping into Aldi far more frequently due to the cost of a single product. While I shop at both Aldi and Sainsbury’s, I’ll admit that, despite Aldi’s lower prices, I tend to favour Sainsbury’s on most days simply because it’s slightly nearer and less hectic.
I’ve also come to realise that Sainsbury’s fresh produce outshines Aldi’s in quality, and given how much fruit and veg my household gets through, we frequently dash to Sainsbury’s, knowing the produce will keep longer and generally tastes better. Yet lately, I’ve been making trips to Aldi specifically for one product because of the stark price gap: Salmon.
I eat salmon nearly daily, often with rice, noodles, or other sides. The oily fish is packed with omega-3s, vitamin D and antioxidants, which can shield cells from oxidative damage, combat inflammation, enhance skin elasticity and support brain and cardiovascular health.
Beyond being fantastic for my wellbeing, it’s also utterly delicious, particularly when prepared with soy sauce.
That said, salmon doesn’t come cheap and can easily cost £4 if you’re after a couple of decent-sized fillets, reports the Express.
Not long ago, while grabbing some salmon at Sainsbury’s, I was gobsmacked by the pricing. I typically purchase whichever fillets happen to be discounted.
Sainsbury’s has numerous Nectar -priced items in-store and tailored Nectar prices through the Nectar app, yet even with these Nectar reductions, certain packs were approaching £5 or even £6.50 for two fillets. Salmon has always commanded a premium price, but costs seem to have skyrocketed lately, particularly when factoring in eye-watering energy bills and the cost-of-living squeeze.
Sainsbury’s stocks a two-pack of salmon fillets for £3.59 (Stamford Street Co. ASC Salmon Fillets), matching Aldi’s price point, but despite being labelled ‘boneless’, I frequently encounter the occasional rogue bone lurking within.
These days, I make a beeline for Aldi’s The Fishmonger Boneless Salmon Fillets 2 Pack instead, which not only boasts outstanding quality but, from my experience, contains significantly fewer bones.
Beyond salmon, I’ll now purchase additional products exclusively from Aldi, like their bakery selection.
I previously picked up the occasional croissant or pain au chocolat from Sainsbury’s at weekends for a relaxed breakfast. However, unless I arrived bright and early, they were frequently disappointingly dry, stale, and utterly bland—particularly considering what they charged.
When I first bought an Aldi croissant, I was sceptical, assuming the lower price tag would translate to inferior quality.
However, having worked my way through much of Aldi’s bakery offerings over recent months, I’m now completely won over and have abandoned Sainsbury’s bakery section entirely.
Hunting around for particular products and comparing prices remains one of the smartest strategies for cutting your spending. However, if this isn’t possible, numerous UK supermarkets offer loyalty schemes.
These include Tesco with their Clubcard, Sainsbury’s Nectar scheme, Asda Rewards, Lidl Plus, Morrisons More, Co-op, Waitrose’s myWaitrose, and M&S Sparks. Members of these schemes can enjoy exclusive discounts, vouchers and earn rewards.
