A beauty entrepreneur has revealed exactly how she managed to make £2million in just 14 hours – all on TikTok, as she started her brand from a loan from her nan
A woman has shared exactly how she made a staggering £2million in sales thanks to TikTok – and did it in less than 24 hours. Beauty founder Paige Williams, the owner of viral cosmetics company P. Louise, showed just how successful selling on TikTok can be.
The 31-year-old has built her empire from humble beginnings earning under £600-a-month to now amassing a net worth of £100million.
From Manchester, Paige has built P. Louise to become the leader in TikTok shop success, and after a 14-hour livestream, the CEO raked in £2million – averaging £143,000 in sales an hour, and this is exactly how she did it.
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Paige, and her brand, previously pulled off a successful live stream selling P. Louise products on TikTok, but this time around managed to pull of an even bigger success by scrapping selling tickets for the event, and instead raised the order value to £63 by launching two high-value advent calendars and curated gift sets.
The event became a record-breaking success, and making her brand the UK’s leading TikTok shop. The event saw top sellers including its Makeup Mystery Box, Bad B*itch Energy Lip Duo, and Spoilt for Choice Cream Bronzer Oven up for grabs, and some products were significantly reduced to as little as £1, allowing new customers to experience the brand for a fraction of the usual cost.
Paige Williams, Founder of P.Louise told The Industry.Beauty: “My goal was to create the most engaging, exciting and rewarding experience that our community had ever seen. We gave away luxury items every 30 minutes as a thanks to the customers that joined us on LIVE and provided significant discounts on both our newly launched and bestselling items.
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“At P.Louise, we don’t have any external investors and no retail presence, so we are not bound to tight plans. We can be nimble and make quick decisions on our next steps as a brand.
“It means that we can be reactive to our customers’ needs and ultimately have the freedom to make these life-changing moments happen overnight. This is the recipe for success. I always had faith in my vision for the brand, and it’s just incredible to see the hard work of my whole team pay off.”
Paige set up her business with a £20,000 loan from her Nan, and aimed to change the way we approach makeup. P Louise has become one of the biggest brands on TikTok, now selling over 250,000 products every month and has more than 2.9 million followers on the platform, boosted by over 29,000 new followers during the record-breaking LIVE event.
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