Business Wednesday, Oct 23

The H&M blazer has proven hugely popular with shoppers on TikTok, with some labelling it ‘stunning’ and ‘perfect’

H&M shoppers are obsessing over a brown blazer they’ve spotted online. The high street retailer is well known for its quality clothing, accessories and homeware – and shoppers have spotted their new favourite.

TikTok user Olivia (@oliviamcveigh) shared a popular video showcasing a blazer from H&M. In text over the clip, she said: “H&M absolutely slayed with this blazer for autumn/winter.”

The video, which racked more than 23k views, was captioned: “Come on @H&M take a bow. This is the best blazer I’ve ever bought.” It racked up many comments from excited fans, with one shopper writing: “omg need.”

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A second person wrote: “It’s perrrrfect” and a third added: “Oh I’m obsessed, even if you have sold it out already.” A fourth shopper said: “It’s unreal!” A fifth excited customer labelled the blazer “a staple”, while another called it “stunning.”

The product is the clip is H&M’s Brown Twill Blazer, which is currently on sale for £33.20, down from £37.99. The full description from the retailer reads: “Single-breasted blazer in twill with notch lapels and a button at the front.

“Loose fit with shoulder pads, long sleeves and jetted front pockets with a flap. Shaping darts at the front and princess seams at the back. Lined.”

The blazer has a five star rating online, with a number of rave reviews. Among them, one shopper said: “Looks great on. Perfect brown colour….”

A second wrote: “Warm and the best fitting blazer I own…” and a third added: “Amazing quality feels More expensive than it is. I sized up…” The blazer does not have any negative reviews online.

Alternatively, a number of retailers have similar products. Mango has the Houndstooth checked blazer for £79.99, while New Look has the WKNDGIRL Brown Single Breasted Blazer for £60. Next also has the Asymmetric Adjustable Waist Blazer for £64.

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