Aldi’s Lacura range is known for flying off the shelves thanks to the viral dupes being so popular – but now beauty buffs have the chance to try the products before they’re launched
Aldi fans now have the chance to get their hands on viral Aldi products before they hit the shelves. Aldi is renowned for it’s popular and impressive range of skincare, makeup and bodycare as part of the Lacura brand.
Many of the products, which are easily recognisable as affordable dupes of high end products, frequently go viral online which can make it hard to grab in store due to selling out quickly. But now shoppers can have early access to the best bits, thanks to Aldi’s cult Beauty Club.
Shoppers will get the chance to trial products ahead of launches, as Aldi is hand picking ten cosmetic connoisseurs to become part of its exclusive panel of members and play a pivotal role in shaping the future of its popular Lacura range.
Offering an opportunity to become an Instagram or TikTok insider and influence the next generation of beauty buys, selected members of the 2025 panel will receive products from the supermarket’s upcoming Summer Beauty range – before its full launch on June 5.
‘Aldi is bringing back 5-in-1 hair styler I swear by for long-lasting curls’
The range will conclude a collection of makeup must-haves, skincare essentials and glow-boosting Specialbuys. However, Aldi needs its panellists to use their expertise to review products, identify emerging trends and provide valuable feedback that will shape Aldi’s beauty buy decisions for 2026.
It’s the perfect role for any beauty lover who wants to get ahead of the frenzy when they launch in stores, but they will have to be quick as entries close on May 20. Applicants need to send an email explaining why they think they should be chosen for the role, as well as outlining what their favourite Lacura product is and why, to the email address beautyclub@aldi.co.uk.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Our customers are at the heart of everything we do – and the Beauty Club is a direct way to listen, learn, and innovate. By working with passionate beauty enthusiasts, we’re able to create high-performing, trend-led products that still deliver amazing value. That’s what makes Lacura stand out.”
Aldi’s £7 plumping cream is 90% cheaper than Tatcha’s but claims similar results– we test it
To apply for Aldi’s Beauty Club 2025 and be in with a chance to receive the exclusive products, shoppers need to send an email to beautyclub@aldi.co.uk with the following details:
- Full name
- TikTok and Instagram handles (accounts must be open/not private)
- A 150-word explanation as to why they should be chosen for the position
- Favourite Lacura product and why
Vicki Hunt (@vicki_being_mom), 34, from Aldridge, West Midlands, was chosen to become part of the Beauty Club in 2024. Judges were impressed with her application as she showed genuine passion for affordable beauty and had impressive industry knowledge.
Vicki said: “Being part of the Aldi Beauty Club was an exciting experience – I got to try new products early and share exclusive reviews with my followers. It wasn’t just fun; it helped me grow my platform and connect with a community that loves affordable beauty as much as I do. If you’re into skincare and makeup, this is an opportunity you don’t want to miss.”
Do you have a story to share? Email niamh.kirk@reachplc.com
‘Comfortable’ linen trousers from GAP are a must-have for easy, breezy summer style
