‘It has the perfect brush to really get every lash’
Holly Willoughby’s makeup artist has shared one of her go-to beauty buys and it’s a mascara that costs just £9.50. Praised for being ‘reliable and effective’, the budget-friendly find has become a staple in her makeup routine.
Alongside the mascara, NYX is also known for its giftable sets, such as its festive lip gloss collections, which make easy stocking fillers or party-ready treats in the run up to Christmas. The mascara in question is the NYX Worth The Hype Waterproof Mascara, which has become a favourite and is now available for £9.50 on the Boots website.
Speaking about the mascara, makeup artist Patsy O’Neill wrote on Holly Willoughby’s lifestyle blog, Wild Moon: “It’s an ideal mascara for short lashes in need of added length and volume. The brush coats even the smallest lash hairs without feeling heavy or clumping together. This mascara is easy to remove, and at this price, it’s definitely worth a try.”
Said to be designed to build easily without clumping, it’s a practical option for anyone wanting long-lasting definition. The comfortable formula layers easily, so shoppers can keep adding coats to suit their look.
A tapered brush helps reach all lashes and gives a more defined finish overall. To apply, shoppers should start at the base of their lashes and gently sweep the brush from root to tip, the brand says.
The NYX Worth The Hype Waterproof Mascara is available from selected retailers
A tapered brush helps reach all lashes and gives a more defined finish overall
There is also the Holiday Fat Gingerbread House – Lip Makeup Set for £45 from Notino, which is limited-edition. There is a mix of Fat Oil Lip Drip glosses and Fat Oil Slick Click balms, designed to keep lips feeling soft, hydrated and comfortable for up to 12 hours. The lightweight formulas deliver a high-shine finish without stickiness, making them easy to wear all day, the brand says.
Each product has nourishing oils like raspberry, cloudberry and squalane to help condition lips. They can be worn alone for a subtle tint or layered together for extra shine, making them ideal for quick touch-ups on the go.
NYX Cosmetics also offers a suite of virtual beauty tools to make shopping for makeup easier and more fun. Through their Virtual Consultation, beauty advisors provide personalised recommendations in a live chat, helping beauty lovers find the perfect products for their skin tone and preferences.
Additionally, their Virtual Make-up Try-On tool lets them test lipsticks, eyeshadows, foundations and more from the comfort of their home. Upload a selfie or use live mode to see exactly how different shades and finishes will look, and it is available 24/7 for anytime experimentation.
For an alternative option, there is the Guerlain Mad Eyes Mascara Buildable Volume Lash By Lash (8.5ml) for £34 from LookFantastic. This is said to be a ‘buildable mascara’ that instantly adds volume, length, and curl for 24-hour water-resistant wear.
Another option is the Kylie Cosmetics Glossy Lip Kit for £29 from Boots. This comes in a range of colours – Kylie, Candy Pink, Espresso, Dolce K, Coconut 2.0, and Comes Naturally – and has a ‘cushiony, hydrating formula’.
The NYX Worth The Hype Waterproof Mascara has been rated highly on the NYX website as one person said: “I really love this mascara, it has the perfect brush to really get every lash. When it says waterproof, it is VERY waterproof, and I can only remove it with my cleansing balm.” Another said: “Great brush shape, mascara stays in place. Repeat purchase.”
However, some had hesitations, as this person said: “Nice and dark but smudges under my eyes by the end of the day. Good on my short lashes, applies well.”
Another said: “Great coverage, highly pigmented. My eyelashes are pretty short and fine, but this mascara makes it look like I actually have some fuller lashes. Only downside is it seems to bleed a little. Not sure if this is due to my oily skin/sweat, or if I’m not giving it enough time to dry before heading out and about.”
Overall, most people were impressed, as another said: “It’s waterproof and a good colour, helps enhance my lashes.”
