Fans have been quick to praise Holly Willoughby’s now-sold out ‘glamourflag’ floral mini dress from Celebrity Bear Hunt, but we’ve found the best alternatives to shop instead
2025 is set to be Holly Willoughby’s year. After a brief hiatus from TV, the presenter is not only back on our screens hosting Dancing on Ice every Sunday, but she’s also the host of new Netflix reality show Celebrity Bear Hunt alongside Bear Grylls. The new series landed on Netflix on February 5 and has already shot straight to the number one spot on the streaming platform.
The return of Holly to our screens also means we get to see more of her wardrobe, which we’ve been missing since her time on This Morning. One look that was a big hit with fans was her floral mini dress from episode two, which is the now-sold out £275 RIXO Hebe Floral-Print Chiffon Mini Dress.
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Fans were quick to praise the look on Holly’s Instagram, where she posted a photo of herself in the “galmourflage” mini dress. “You look fantastic in this outfit” wrote one, whilst another added: “Lovely dress Holly you look absolutely beautiful.”
“Absolutely love this outfit. I wonder if a nearly 63 year old could get away with wearing it @hollywilloughby asking for a friend” joked another.
Although Holly’s exact dress is now sold out, we couldn’t help but think it was the perfect pick for transitioning our wardrobes into spring with its long sleeves and floral print. So, we tracked down some gorgeous alternatives instead that’ll give you Holly’s look on a budget.
New Look Black Floral Print Lace Trim Mini Tea Dress, £15 (was £27.99)
This New Look mini dress is a great option, with its dark background and red floral print. The mini hemline and tea dress-style silhouette mimic Holly’s Rixo dress perfectly, and although it has short sleeves, rather than long, it’s still a great option for transitioning into spring. Wear it with tights and boots in the winter, before swapping for trainers and bare legs in the spring.
Nobody’s Child Black Fruit Print Cord Primrose Mini Dress, £42 (was £85)
Ok it may not be a floral print, but this all-over red cherry print is perfect for nailing the cherry trend that’s sweeping the fashion world right now. The black cord material makes the dress warmed and more weather appropriate for this time of year, and the exaggerated balloon sleeves and oversize collar give the dress some added drama.
River Island Black Shirred Printed Mini Dress, £46
A slightly floatier option than the others, this River Island dress has a chiffon overlay that creates a sheer effect on the arms, and adds some extra movement on the skirt of the dress. However it keeps the same shape and design of Holly’s, with balloon sleeves and a V-neckline. The shirred bodice makes it extra comfortable and stretchy to wear, and creates a flattering hourglass silhouette.
