The new Heinz Beanz Meanz Upside Down tins are designed to encourage people to naturally store them ring pull side down in their cupboards to avoid any food waste
Heinz have launched limited-edition upside down tins to end the frustration of getting the remaining beans out.
Available now, it comes as a leading scientist said it is best to store the baked beans upside down in your home. Professor Charles Spence, of Oxford University, said the problem occurs because gravity pulls the beans to the bottom of the tin when stored upright, compacting them and making the last few harder to dislodge.
He added: “However, when stored upside down, the beans don’t settle at the ‘bottom’ of the tin, making it easier to enjoy every last bean.” Featuring new upside down labels, the new Heinz Beanz Meanz Upside Down tins are designed to encourage people to naturally store them ring pull side down in their cupboards, ensuring no more food waste.
It comes as research for the firm found 87 per cent of consumers go to great lengths to get the last bean from the tin on their plate. The poll found 68 per cent say they scrape the bottom of the tin with a spoon, while a determined third resort to shaking the tin furiously to dislodge the beans.
Alessandra de Dreuille, director of meals & infant UK at Heinz said: “We hope our upside down label makes more people aware of the hack and they continue to store their beans upside down even after this limited-edition release runs out, because they’re too good to leave behind.”
Heinz Beanz Meanz Upside Down tins are now available at Heinz while stocks last, RRP: £1.40. The UK is the biggest consumer of baked beans worldwide, getting thought more than 2 million cans of the meal every day.
