‘Genuinely my favourite £9 lip gloss of all time’ gives ‘fuller, youthful look’

‘I was pleasantly surprised by how long-lasting the gloss is, and it keeps my lips feeling hydrated throughout the day. Best of all, the price is incredibly affordable for such a high-quality product’

Lip products can make all the difference to makeup, adding the finishing touch to an everyday look or elevating the glam of an evening face. A balm or gloss that adds glow and hydrates doesn’t need to break the bank either, as Rimmel’s latest launch proves.

Beauty fans will no doubt be familiar with the brand’s Oh My Gloss! Butter Me Up Lip Butter Balms that are known for feeling ultra hydrating and buttery soft on the lips, as their namesake would suggest. Now, the makeup giant has released four new summer mocktail shades that are perfect for holidays and days out in the sun.

Currently available at Superdrug, the Butter Balms are now on offer priced at £7.99 each, down from £9.99, offering buyers a saving of 20% until August 11, 2026. The ideal gloss balm hybrid, the product leaves pouts feeling silky-soft, restored and replenished, while also adding an ultra glossy sheer tint.

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The balms could be used alone or over liner and lipstick to create a signature look. They’re Rimmel’s most advanced lip care product with skincare actives, including 5% squalane, peptide, avocado butter and hyaluronic acid, and offer a cushiony-feel to the wearer.

Fans of the balms will no doubt be as excited as our beauty team to hear about the new shades, which include the sugared raspberry scented Virgin Cosmo that pays off as a soft pink hue. Coral lovers can opt for the caramelised apricot scented Apricello which offers a fresh flush to the lips.

Those who prefer a slightly bolder choice may wish to try out the Cherry Spritz, a deep red shade with a juicy black cherry scent. Coffee lovers can also try the Espresso Mocktini, which is scented with delicious-sounding vanilla cream and espresso.

The Oh My Gloss! Butter Me Up Lip Butter Balm formula has impressed many fans since its launch, with beauty buffs saying it gives an ‘extra glamorous touch’ and a ‘fuller, youthful look.’ One even hailed the product their ‘favourite lippie of all time.’

If Rimmel’s balms don’t suit, shoppers may wish to consider the NYX Professional Makeup Butter Gloss Lip Gloss Duo in Madeleine and Tiramisu which can be purchased at LookFantastic. Worth £14.98, they cost just £13.

Elsewhere, those with more budget to spare could opt for the Charlotte Tilbury Hyaluronic Happikiss Crystal which can be bought from Cult Beauty. At the time of writing they’re on sale for £22.40, down from the usual price of £28.

Back to Rimmel, and the Oh My Gloss! Butter Me Up Lip Butter Balms have received rave reviews on the Superdrug website, where they’ve amassed an impressive overall review score of 4.8 out of five stars from over 900 reviews.

One said: “So amazing. Genuinely my favourite lippie of all time!

“It’s so smooth and moisturising without feeling sticky or heavy- also makes my lips look so so good. Definitely recommend if you want a cheap gloss that looks good, feels good, and lasts for a while.”

Another raved: “I absolutely love the Rimmel London Oh My Gloss Butter Me Up Lipgloss in the shade “Bubblegum.” The application is smooth and effortless, with a non-sticky formula that glides on beautifully.

“The colour is a gorgeous, soft pink with a subtle, glossy finish that gives my lips a perfect pop of brightness without being overpowering. It offers great coverage with just one swipe, giving my lips a fuller, more youthful look.

“I was pleasantly surprised by how long-lasting the gloss is, and it keeps my lips feeling hydrated throughout the day. Best of all, the price is incredibly affordable for such a high-quality product. Highly recommend for anyone looking for a go-to, everyday gloss!”

Meanwhile, another five star review reads: “This is one of the nicest lipglosses I’ve ever used! I love the formula, it’s smooth and is non sticky and it lasts for a good while.

“I liked the shade and the formula as it gives a plumping effect on the lips. I loved using this product and now I worry that I will run out of it!”

It is worth noting that one deducted a star, commenting: “A nice lip balm that feels hydrating and looks really glossy. Applicator is really nice to use. Just hoped it would last a tiny bit longer, but otherwise lovely.”

Despite this, someone else left high praise for the item, writing: “Love it. Amazing product, makes my lips juicy and moisturized.

“The tube has and amazing design and the applicator makes the application very easy, you don’t need a mirror! Good product and it does what is says on the tin.”

Another hailed the product ‘glamourous’ writing: “It is the time of the year when you need lip balm and I just can’t get enough of the Butter me up! It smells exquisite and just last forever giving that shiny lips with not much application.

“The package is nice and small so can fit any bags and that extra glamorous touch once you open the lid. Absolutely recommended!”