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The Free People 2024 beauty advent calendar has 24 products from the likes of Who Is Elijah, Dedcool, RMS Beauty, and Youth To The People – here’s everything you need to know

Beauty fans who love to discover new, emerging or under-the-radar brands can stock up on makeup, fragrance and more as part of a newly-launched advent calendar deal. Free People is the latest retailer to release its 2024 Christmas countdown, and it’s a dream for anyone who enjoys trying out products from cool, little-known brands.

The retailer’s 2024 Beauty Advent Calendar contains a number of Free People’s favourite brands, like Who Is Elijah, Dedcool, RMS Beauty, and Youth To The People. Priced at £140, there are 24 products inside, working out at less than £6 per item.

One of the products inside, the Who Is Elijah Eau de Parfum: Cherry Fiesta, is set to be one of the fan favourites. Usually £118 for 50ml, the calendar delivers a 5ml travel-sized version of the fragrance, which would work out at £11.80. And we’ve heard that cherry scents are going to be a huge trend in the coming months.

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There’s some well known brands, too, including Pai Skincare – loved by the likes of Georgia Toffolo – as well as Supergoop! and Wunderbrow. But also plenty of exciting new discoveries, as well as Free People’s own products, including a vegan lip balm and rollerball scent.

Some shoppers may be slightly disappointed by the fact that only four of the products are full sized. However, there’s only one way to find out if this calendar is worth the money, and that’s to check out the full contents, which you can find below.

  • Who Is Elijah Eau de Parfum: Cherry Fiesta (5ml)

  • Wunderbrow Fluffy Brow Wax (0.09 oz/2.8mL)

  • COOLA Refreshing Water Plumping Gel SPF30 (0.23 oz/7mL)

  • DedCool Fragrance: Taunt, Milk, OR Xtra Milk (0.1 fl oz/3mL)

  • Supergoop! Unseen Sunscreen Body SPF (0.5oz/15mL)

  • Voir A Walk in the Sun: Inside Out Moisturizing & Repairing Mask (0.8 oz/25mL)

  • French Girl Organics Lip Polish (1.4 oz/41.4 mL)

  • Free People 1809 Surf Rollerball (0.17 oz/5mL)

  • Wonder Valley Oil Cleanser (0.08 oz/2.5mL)

  • Humble Travel Deodorant: Bergamot & Ginger (0.5 oz/15mL)

  • Perfume X: Xploration Set (0.06 fl oz/2mL x 4)

  • Youth To The People Polypeptide-121 Future Cream (0.19oz/5.5mL)

  • RMS Beauty Kakadu Luxe Cream Mini (0.33 oz/10mL)

  • Rahua Enchanted Island Shampoo (0.7 oz/22mL)

  • Rahua Enchanted Island Conditioner (0.7 oz/22mL)

  • Lanolips 101 Ointment Multi-Balm: Strawberry (0.10 oz/3.1mL)

  • Kate Mcleod Daily Stone Mini (1 oz/29mL)

  • Rookie Wellness Recovery Sticks (0.39 oz/11.5mL)

  • Vacation Instant Vacation Bronzing Lotion (1 oz/30mL)

  • Free People Vegan Lip Balm: Blackberry Punch (0.35 oz /10.3mL)

  • Suntegrity Moisturizing Mineral Face Sunscreen & Primer (0.25 oz/7.3mL)

  • Ellis Brooklyn Vanilla Milk Eau de Parfum (0.25 oz/7.5mL)

  • Blue Lagoon Iceland Silica Mud Mask (0.35 oz/10.3mL)

  • Pai Skincare Rosehip BioRegenerate Rejuvenating Universal Face Oil (0.3 oz/10mL)

Close competition for the Free People calendar comes from fellow boho-chic brand Anthropologie, whose calendar costs £88, but is worth more than £300. And arguably, their calendar contains some better-known names like Sunday Riley, UKLash and L’Occitane. You can read our full review of the calendar here.

Alternatively, there are a number of high end options this year, which are worth over £1,000, including the likes of Sephora, Harvey Nichols and Liberty.

However there are plenty of budget options purse-friendly mid-priced calendars available, too, many of which cost less than £100. Or you can pick up the Free People beauty advent calendar here.

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