A study of 2,000 adults found that nearly half experience financial FOMO – where they worry they are not keeping up with friends when it comes to their money habits
Almost half of Brits are suffering from financial FOMO, fretting that they’re not keeping up with their friend’s money habits. A survey of 2,000 adults revealed that while the majority of Brits reckon they are savvy with their money, 44% still find themselves comparing their financial decisions with their friend’s, and nearly a quarter believe others manage their money more effectively then they do.
The triggers for this financial FOMO include seeing friends regularly saving, investing early, maximising loyalty rewards, taking advantage of bank’s cash incentives, setting budgets, achieving financial goals, or making a killing in crypto and side hustles.
These ‘smart moves’ have left almost a third feeling like they’re lagging behind in financial planning, with 16% realising they could be doing more, such as fully utilising their ISA allowance.
Brian Byrnes, the head of personal finance at savings and investment platform Moneybox, has coined a term for those quietly making clever financial decisions – ‘Optimaxers’.
These are people who get the maximum benefits with minimal effort by making smart money moves. He stated: “Being financially smart isn’t about having a fortune in the bank or a flashy lifestyle — it’s about making what you have work harder for you.
“Whether it’s using digital tools to stay accountable, building up loyalty points to fly first class, or putting spare savings to work through investing, these small, consistent moves can add up to something powerful.”
He describes Optimaxers as people who find simple, effective ways to get the most out of their money with minimal effort. It’s not just about earning more, it’s about being smarter with what you already have and taking action early.
What sets them apart is their mindset: they’re curious and willing to tweak their habits to get better outcomes. For example, they might use an app to track their goals or switch to a bank account that offers better rewards.
“Anyone can become an Optimaxer,” he claims, “It’s not about perfection—it’s about steady progress. A few smart decisions now can make a huge difference later, without taking up too much time or headspace.”
Interestingly, research from OnePoll revealed that while many avoid discussing finances with their friends because it makes them uncomfortable, over 80% said they would feel proud if their own smart money moves inspired others to do the same.
Of those who have taken up advice from friends already, they say they have already started making better financial decisions and estimate they have saved an average of £550 over the past 12 months.
Many people have been motivated to plan ahead for big purchases instead of relying on credit, while others are buying non-perishable items in bulk to save money. One in eight also now use autosave tools to effortlessly stash away cash.
Brian Byrnes commented: “Financial FOMO is something most of us feel at some point. But instead of letting it stress you out, use it as fuel. If someone else’s smart money move inspires you, let that spark your own.
“The more you learn and act on, the less comparison matters—because you’re building a financial future on your own terms.”
TOP 5 SMART MONEY MOVES TO HELP YOU BECOME AN OPTIMAXER:
1. Save Smart and often
Match your savings to your goals. Easy-access accounts are great for flexibility, but fixed or notice accounts may offer better rates. The right account – more interest with zero extra effort..
2. Set Goals & Automate Everything
Define your goals — holiday, house, early retirement — and automate your saving or investing. Consistency beats perfection, and automation keeps you on track without the mental load.
3. Use Tax Perks to Your Advantage
Make the most of ISAs and LISAs. Whether you’re investing or saving for a first home, these accounts grow your money tax-free—and in the case of LISAs, the government even chips in.
4. Talk Money & Know Your Worth
Open up. Sharing money tips can lead to real gains. And when it comes to income, know your value —whether you’re negotiating a raise or setting freelance rates, don’t sell yourself short.
5. Max Out Work Perks
From gym memberships to pension boosts, your employer might offer more than you think. Use every benefit available — it’s money on the table that can boost your lifestyle or long-term savings.
