Operator
Welcome to the Embellence Group Q2 2026 Report Presentation. [Operator Instructions] Now I will hand over the conference to the speakers, President and CEO, Johan Andgren, and CFO, Karin Liden. Please go ahead.
Johan Andgren
President & CEO
Thank you very much, and welcome to Embellence Group’s Interim Report for the second quarter of 2026. My name is Johan Andgren, and together with me today is Karin Liden, who is our CFO. Today, we’ll start by going through the development in the second quarter, and then we will follow up sales performance across our brands and our strategic focus areas. And since we are a group of several brands, we will then look at some of the brand and product highlights in — for the quarter. And after that, Karin will go through cash flow in more detail, and then we will end up with a summary.
So let’s start to look at the business and what we achieved in the second quarter of the year. Q2 was a challenging quarter where we delivered a net sales of SEK 181 million, which is an organic sales decline of 5% and an additional percentage point in FX, which in total is a decline of 6%. This is, of course, something that we are not satisfied with. Worth noticing, although, is that last year’s comparison numbers were inflated by a larger Artscape refresh with one of our larger do-it-yourself customers in North America, which didn’t happen this year, which affects the comparison numbers.
Another thing that stood
