The Disney Magic Evaporated
The Walt Disney Company (NYSE:DIS) investors got a rude awakening as DIS stock reached its recent top in March 2024. Accordingly, DIS nearly fell into a bear market from its March 2024 highs, but has yet to recover. Moreover, the S&P 500 (SPX) (SPY) posted new all-time highs as investors reallocated from DIS stock. Therefore, Disney buyers have remained cautious after Disney’s post-earnings selloff.
I upgraded DIS stock in my previous article in March 2024. While the bullish thesis worked out initially, DIS’s buying momentum peaked later in the month as investors reassessed Disney’s recovery. Notwithstanding the decline, I determine Disney’s recovery thesis remains robust, even though ongoing challenges in its Linear TV segment could hinder near-term buying momentum.
Disney’s second fiscal quarter earnings release highlighted the challenges of navigating a secular decline in linear TV, even as Disney anticipates combined streaming profitability by Disney’s fiscal fourth quarter. The 8% decline in Linear Networks contrasted with the 13% increase in direct-to-consumer revenue improvement. However, with Linear Networks generating more than 95% of the Entertainment segment’s revenue, concerns over its long-term sustainability are justified.
Notwithstanding my caution, investor sentiments should remain robust as Disney upgraded its FY2024 adjusted EPS growth guidance to 25%. In addition, Disney management expects to achieve its $3B target in full-year share repurchases, underscoring the confidence in its value proposition.
As a result, bullish Disney investors could have been surprised by the lack of buying enthusiasm on DIS over the past two weeks, as DIS stock hovers above the $100 support level. The unanticipated weakness in Disney’s Experiences segment likely intensified near-term concerns. Management commentary on the Experiences segment’s post-COVID normalization coincided with increased CapEx spending to improve its long-term growth opportunities.
Disney Experiences Must Continue To Deliver
Accordingly, given the secular decline in linear TV, Disney’s Experiences segment is expected to remain the main valuation driver, accounting for nearly 54% of its sum-of-the-parts valuation. Coupled with the relatively tepid studios’ performances, I assess potentially higher execution risks in Disney’s Entertainment segment. Moreover, the transition to sports streaming remains uncertain, even as Disney adds the ESPN tile to its Disney+ platform. Moreover, the increased interest in streaming bundles could also introduce another layer of uncertainty as investors assess the enhancement to Disney’s engagement with its DTC customer base.
Disney CEO Bob Iger articulated his belief that Disney must execute a more effective inflection to achieve sustainable growth in DTC. Iger emphasized Disney’s bundling strategy as a critical driver in achieving its engagement goals. Therefore, investors should pay close attention to the ongoing industry momentum in bundling and improving engagement metrics. Furthermore, Disney has continued its cost optimization plans, leveraging high-value IP to deliver in its feature film development. Pixar’s recently announced job cuts are assessed to be a move toward a more streamlined approach to focus on higher-quality production.
Notwithstanding Disney’s revised content strategy, management recognizes the need to balance quality and volume. However, an increased focus on anticipated stronger content could intensify concentration risks if it fails to deliver the expected results.
Therefore, it’s becoming increasingly clear that Disney needs its Experiences segment to underpin its performance as DIS navigates and tweaks its DTC strategies. Netflix’s (NFLX) foray into live sports broadcasting could worsen an increasingly competitive market with tech giants in Disney’s highly lucrative sports segment.
Disney’s investments in Experiences should remain highly profitable over time. It’s the company’s core operating profit driver in FQ2, accounting for almost 60% of its operating income. However, there are concerns that investing more aggressively in Experiences, while potentially lucrative, might not yield the scalability attributed to Disney’s Linear Networks business. Therefore, with a potentially lower level of scalability, it could remain challenging to assess Disney’s business model relative to its past performances.
Is DIS Stock A Buy, Sell, Or Hold?
DIS is assigned an “F” valuation grade, suggesting relative overvaluation compared to its communications sector peers. However, a closer look, taking into account DIS’s “B-” growth grade, is essential. DIS’s forward adjusted PEG ratio of 1.29 is in line with its sector median of 1.27, downplaying significant overvaluation risks.
DIS price chart (weekly, medium-term, adjusted for dividends) (TradingView)
DIS’s price action remains constructive, underscoring its medium-term uptrend bias. Therefore, while the pullback brought DIS back toward its February 2024 levels, I have not assessed red flags in Disney’s recovery thesis.
In addition, I have gleaned solid buying sentiments on DIS’s bottom in October 2023 and January 2024, attracting dip-buyers to add exposure. Moreover, the selling intensity in DIS from its March 2024 highs seems to have abated, suggesting a consolidation phase could follow.
While a further decline toward the low $90 levels cannot be ruled out, the market doesn’t seem pessimistic about Disney’s recovery potential, as highlighted earlier. Therefore, I assess DIS stock’s steep pullback as another solid opportunity for investors to add more exposure before its anticipated recovery.
Rating: Maintain Buy.
Important note: Investors are reminded to do their due diligence and not rely on the information provided as financial advice. Consider this article as supplementing your required research. Please always apply independent thinking. Note that the rating is not intended to time a specific entry/exit at the point of writing unless otherwise specified.
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