The 35 Inch Bio Ethanol Fireplace is currently a whopping £216 off at Debenhams – and shoppers have been raving about it

As winter approaches, those considering a new fire installation might balk at the high costs and hassle of setting up a gas or wood burning fire. But while log burners are aesthetically pleasing, they come with their own set of pricey logistical challenges.

Enter bioethanol fires, the straightforward alternative that’s catching the eye of savvy shoppers as the temperature drops. Debenhams is currently offering a sizzling deal on their 35 Inch Bio Ethanol Fireplace, slashing the price by a massive £216 (64%), bringing it down to just £122.77.

For those not familiar with how they work, Imaginfires explains: “A bioethanol fire is a cleaner, safer, more eco-friendly way to enjoy a real fire in the home. The fuel doesn’t emit smoke or fumes, so you don’t need a chimney.” They add: “Bioethanol fireplaces are simple to set up – just unpack it, fill it with bioethanol fuel, and enjoy a real flame within minutes. Or consider a wall-mounted bioethanol fireplace – it will only take an hour or so to fit.”

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Debenhams’ chic black model not only looks good but is also easy to use; just pour in the ethanol and light it up for an instant cosy autumn atmosphere, reports the Express.

The product in question is designed to be wall-mounted, but for those preferring a freestanding option, Amazon offers alternatives like the HOMCOM Free Standing Ethanol Fireplace. It’s listed at £99.99 on Amazon and has earned praise from buyers, including one who left the glowing review: “Absolutely gorgeous fire. Looks cosy plus good heat throw.”

However, it is important to note that some bioethanol fire users aren’t keen on the scent they emit, and others point out that they do not provide as much warmth as classic log burners, so these are factors to ponder before purchasing.

For those calculating costs, bioethanol is available to buy in bulk; for instance, Amazon sells 12 litres at £32.99, which works out to £2.91 per litre. On average, one litre of bioethanol lasts about three and a half to four hours when burning.

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