Leading French skincare brand launches its best-selling serum in the UK – packed with coveted hyaluronic acid ingredient – and it only costs £6.50
There’s a new skincare hero landing in the UK – and if its success in France is anything to go by, it won’t stay on shelves for long.
The cult-favourite Aroma-Zone Hyaluronic Acid 3.5% Serum comes from a French beauty powerhouse, and it’s officially arrived on British soil. Already selling one bottle every ten seconds in France, the “little blue bottle” has built a loyal following thanks to its high concentration, natural credentials and amazing £6.50 price tag.
If there’s one ingredient that dermatologists, facialists and beauty editors consistently agree you should be slapping on skin regularly, it’s hyaluronic acid.
Naturally present in the skin (though sadly less so as we get older) it acts like a moisture magnet, drawing water to itself and helping to maintain bounce, suppleness and smoothness. The result? Skin that looks plumper, fresher and more luminous.
Of course, as we age, the levels of this naturally anti-ager decline, and that’s one of the things that contributes to dehydration, fine lines and loss of elasticity. Hyaluronic acid serums help to replenish that hydration reservoir, making them a cornerstone of our skincare routine.
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What makes this serum different?
While hyaluronic acid serums are nothing new, Aroma-Zone’s 3.5% formula stands out for a few key reasons.
- A high 3.5% concentration
This is one of the most concentrated formulas on the market, with natural hyaluronic acid in a lightweight, gel-like serum that absorbs quickly, leaving no stickiness, or tightness, plus it won’t pill if you’re applying make-up over the top.
- Multiple molecular weights for layered hydration
Thanks to cutting-edge tech, the molecules that make up this hyaluronic acid have a range of weights. That’s important because lower weights penetrate more deeply (to support elasticity and smooth the look of fine lines), while higher weights sit closer to the surface (creating a plumper look). Together, they deliver long-lasting hydration for up to six hours.
In a twist that sets it apart from many competitors, the serum can also be used on hair. Applied to lengths and ends, it helps soften, restructure and restore dry or damaged strands by boosting moisture levels — making it a multi-tasking addition to both skincare and haircare routines.
At just £6.50, this serum makes a great alternative to the La Roche-Posay Hyalu B5 Suractivated Serum, £45, which also contains different molecular weights of hyaluronic acid for optimum penetration, but combines it with vitamin B5 for lasting hydration and plumpness, and claims wrinkle reduction in as little as a well.
From Paris to London
Aroma-Zone is more than just a single-product success story. It’sknown in France as a one-stop destination for skincare, haircare, supplements and essential oils, built on decades of expertise in natural formulations. Other big hitters in their hylaluronic acid range include Hyaluronic Acid & Polyglutamic Acid Cream and Hyaluronic Capsules.
In November last year, the brand opened its first UK store, in West London’s Westfield Shopping Centre – the very first store to open on a site outside of France. It’s also available nationwide through their website.
Our verdict
In a crowded skincare market, it takes something special to sell a bottle every ten seconds. A high-strength formula, high tech formula coming in at just £6.50 make this little blue bottle one to watch. Suitable for any skin (and hair) type, it’s ideal for anyone looking to boost glow, smooth fine lines or give their winter-worn skin a serious drink.
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