The rarely-seen star looks more youthful than ever
There was once a time when we saw Cheryl on our screens almost every day, but now, the star rarely shares a glimpse into her life. So, when the 42-year-old does treat us to an appearance, we immediately feel nosy. This week, the mum-of-one broke her 3-month-long social media break to give us an update on her skin. Specifically, on an affordable serum she’s been using twice a day.
In a new clip posted to her Instagram, Cheryl shows herself make-up free and applying Nivea’s Cellular Epigenetics Age Rewind Face Serum, usually £34 but currently on sale for £17.49. Considering how youthful her complexion looks, we can definitely say the serum is working for her.
If you missed the buzz when it launched last year, Nivea’s Age Rewind Serum has proved to be a big step up for the brand, and that’s largely down to the fact that the formula was 15 years in the making. The hero ingredient, epicelline, is clinically proven to help “rewind” cellular skin age in as little as two weeks by nudging older skin cells to behave more like younger ones. In practical terms, it’s designed to go beyond surface smoothing and actually improve how skin functions over time.
The lightweight serum is said to target ten common signs of ageing, from fine lines and wrinkles to loss of firmness, elasticity and moisture. In Nivea’s trials, 93% of users noticed their skin looked more plumped after just seven days, and after four weeks, every participant reported a more youthful-looking complexion.
Cheryl, who partnered with the brand for the launch, is clearly on board. She describes the Age Rewind Serum as “trust in a bottle” and says it’s a brand she’s relied on for as long as she can remember.
“My skincare routine has been through every phase, from chasing trends to finally figuring out what really works,” she says. “This new serum is a total game-changer. It’s smart, it’s gentle, and it brings back that youthful, radiant glow we all love and remember.”
That sense of familiarity is part of the appeal here. Age Rewind is tapping into more advanced skin science, but it still feels approachable and easy to use– something Boots shoppers definitely agree with.
One review titled “Magic in a bottle!” highlights how the affordable buy has become a must-have for the user. They pen: “It’s the perfect lightweight serum that my skin needed to reverse the initial signs of ageing. It absorbs into the skin super fast and has light fragrance that makes the skincare experience even better!”
“After using this serum for a couple of weeks now, I really see and feel the difference. My skin is more plump, moisturised and overall just looks better. Nivea serum has a perfect consistency; it is lightweight, which makes it a perfect choice for a base for makeup or cream. I would buy this product again, and I’m happy to replace my old serum with Nivea cellular epigenetics age rewind serum,” another writes.
A third adds: “Has a creamy consistency, absorbs fast on my skin and makes it hydrated, plump and smooth. I can see improvement in the fine lines around my eyes and forehead. Is a great product which will be part of my routine.”
A few reviewers deducted points for the smell of the serum, which some say isn’t “too pleasant”, but still, 800 people couldn’t fault its results.
If you’re on the hunt for other anti-ageing buys, be sure to check out our beauty editor’s guide to the best ‘Botox in a bottle’ wrinkle-filling serums and these give the best results – tried and tested by us. The list includes the likes of Dr Dennis Gross DermInfusions Fill + Repair Eye Cream: £64 from Cult Beauty, and Medik8 Liquid Peptides Advanced MP: £79 from Medik8.
