Football fans are in for a treat as the major company, Cadbury, are offering shoppers the opportunity to win a matchday experience with major Premier League Football Clubs – here’s how to join

Whether to celebrate January diets coming to an end or in anticipation of Valentine’s Day edging closer, most of us likely don’t need much of an excuse to indulge in our favourite the Premier Leaguesweet treats—but just in case you were looking for one, football fans can currently win the ultimate matchday experience just by shopping any Cadbury product.

Whether you support Tottenham Hotspurs or Arsenal, Manchester United or Liverpool, simply picking up your favourite chocolate bars or sweets from a Cadbury or Cadbury-owned brand could get you and three of your friends an exclusive experience like no other. Want to learn more? Read on…

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Whether for yourself or a football supporter in your life, this is a great opportunity to receive one of six exclusive matchday experiences at the biggest clubs in football . Enjoy an unforgettable experience with family and/ or friends as you enjoy VIP treatment at an upcoming match.

To be in the running to win a matchday experience—premium matchday tickets, VIP hospitality, and exclusive behind-the-scenes access while enjoying the magic with three guests—is to buy a Cadbury product. Whether it’s a Cadbury Dairy Milk Big Night In Deluxe Hamper (£15.42), a Heroes Chocolate Bulk Share Box (£17.37) or a Maynards Bassetts 4-Pack (£25.64), you’re still in for a chance of winning. Or, head to your local supermarket to grab your favourite Cadbury or Maynard treats.

You can then visit The Winning Pass website and enter the unique code found inside the wrapper. You’ll be asked to fill in personal details alongside the football club you support and pick which matchday experiences you’d prefer. For a full list of the products that will enter you into the competition, click here.

Speaking on The Winning Pass, Phoebe Morris, Brand Manager at Cadbury, Mondelēz, said: “At Cadbury, we are all about creating joyful, generous moments, and The Winning Pass giveaway really brings that to life. From premium VIP seats to backstage access and the chance to soak it all up with your closest friends – it’s matchday magic, courtesy of Cadbury.”

Other products to consider grabbing if you’re keen to enter the Winning Pass experience include this £32.99 Chocoholic Bouquet with Cadbury Dairy Milk Chocolate Bars or this Maynards Bassetts Sweets Mix for £12.99

Or head over to your favourite supermarket where you can bag affordable Cadbury assortments, including from Sainsbury’s, Tesco and Asda.

The giveaway runs from 06/01/2025 to 21/03/2025.

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