Research shows language barriers on holiday are among the biggest obstacles when falling ill abroad — but a new service aims to help Brits in need.
Just one in three holidaymakers feel confident they could adequately describe a medical problem to a doctor while overseas. A survey of 2,000 adults revealed that language remains one of the most significant obstacles when falling ill on holiday.
A mere 28% are confident they could comprehend medical advice given to them, and 13% have delayed seeking help for a medical issue while abroad because of issues with the language, or a lack of knowledge on how to get help in a different country.
Two thirds of travellers couldn’t request a new prescription if they urgently needed one, and wouldn’t know how to communicate that they were suffering an allergic reaction or had been bitten or stung.
Despite most holidaymakers being perfectly capable of ordering a drink or locating the nearest loo, a mere 5% bother to learn essential medical phrases before jetting off.
The research was commissioned by the Staysure, to launch its free 24/7 Travel Doctor service.
The service will enable travellers to speak to an English-speaking doctor or dentist in many worldwide locations via video call, arrange prescriptions, or make an in-person appointment at a clinic or at their hotel when they need medical assistance abroad.
Spokesperson Simon McCulloch said: “I’m not surprised to see, in true British style, most of us would be able to order a beer in another language when we’re on holiday.
“But while we hope we never need to deal with a health issue while we’re away, the research shows a third of people have had to seek medical advice and come up against language barriers.
“While it’s good to be able to order a drink or ask for the bill in other languages, it’s arguably more important that travellers feel confident they can get the right medical assistance quickly if they’re ill or injured.
“We can’t be prepared for every single eventuality but knowing a few key phrases can help especially if you require fast care, have a medical condition or take medication.
“But the thought of speaking with a pharmacist or doctor abroad can be a worrying and daunting experience especially with language barriers.
“In fact, we’ve already seen 50% of those who use the service opt for a video consultation with an English-speaking doctor taking that stress away.”
Can you tell the difference between ordering a coffee and a cry for medical help? Take the quiz now to find out.
The study found when it comes to communicating abroad, 59% assume they’ll be able to get by in English when travelling to a non-English speaking country. While 37% simply rely on translation tools, and 12% would ask AI to understand.
Others admit they would turn to alternative ways to communicate, including using hand signals or gestures (70%), speaking English slowly (10%) or asking someone else to translate (nine%). With 39% even admitting to putting on a foreign accent to try and communicate better.
But these tactics don’t always pay off, with 39% ending up in an embarrassing or difficult situation due to language mix-ups.
Simon McCulloch, from Staysure, added: “When we travel, we don’t ever imagine we are going to end up needing medical help, but there are many occasions where we do.
“That’s why we launched the free 24/7 service, providing travellers with that extra layer of confidence. Our research also found that 79% of respondents said they would be inclined to use the service”.


