Boots has revealed its biggest beauty and wellbeing trends of the year, along with the products that have been the most popular with shoppers – have your favourites made the list?
Have you been keeping up to date with the biggest beauty trends this year? Have you been tempted to try the ‘sunset blush’ trick, swap your retinol for retinal, or go for ‘golden hour blonde’ at the hairdressers?
No? Don’t worry if you feel like you’ve missed out on the hottest products of 2024, as high street hero Boots has revealed its biggest beauty and wellness trends of the last 12 months based on what shoppers have been searching for and adding to their baskets, from superfood ingredients to statement blusher. So if you haven’t yet tried some of the biggest trending products of 2024, now’s a great time to give them a go – and ace your beauty routine for 2025…
8 best pre-mixed cocktails for hassle-free Christmas and New Year’s Eve parties
9 best skin-plumping face creams tried and tested as users say ‘I was asked if I’d had fillers’
Superfood ingredients
“The lines between beauty and wellness certainly blurred this year, as we saw more product trends that spanned holistically across skincare, haircare, wellness and health,” says Grace Vernon, Head of Global Trends and Cultural Insights at Boots and No7 Beauty Company. 2024 saw people swapping their morning coffee for mushroom tea, stock up on beauty supplements, and look to K-beauty brands featuring ingredients such as green tea and probiotics.
BUY: DIRTEA Lion’s Mane Mushroom Gummies Apple, £29.99
Magnesium
Arguably the most popular mineral of 2024, the hashtag #magnesium trended on TikTok this year, with influencers and shoppers alike praising its benefits for joints and muscles as well as sleep quality and energy levels.
BUY:Boots Magnesium 375mg 60 Tablets, £6.50, was popular with Boots shoppers, while our beauty and wellness editor Laura Mulley swears by INNOPURE Magnesium Glycinate 90 Capsules, currently £11.69, for a more restful night’s sleep.
Blushes and balms
Perhaps partly thanks to the phenomena that is Sabrina Carpenter and her cherubic look, blusher was the must-have make-up product of the year, with searches for ‘blush’ on boots.com increasing by 155%. Viral blush trends included ‘sunset blush’, ‘boyfriend blush’ and ‘crying blush’.
Boots also saw a rise in shoppers looking for lip balms (+38%), with more choices of this handbag essential now on the shelves than ever before, with something for every budget – including Boots’ own £2.50 Glossy Lip Balm, which sold one every 30 seconds when it launched.
BUY: A hit with every member of our beauty team, Rhode’s smash hit Pocket Blushes, £24, are worth the hype.
Hydration
Hydrating your skin more is one of the easiest ways to improve its quality, and trends such as ‘skin flooding’ and ‘slugging’ were popular this year. Hyaluronic acid is one of the best ingredients for this, and it doesn’t have to cost a fortune, either.
BUY: The Ordinary Hyaluronic Acid 2% + B5 30ml Serum, currently £7.48, was a Boots bestseller.
Skin longevity
‘Longevity’ is a popular word in lots of different wellness factions at the moment, including skincare, with shoppers looking to future-proof their skin and prevent – or even reverse – damage. No7 Future Renew Day Cream SPF40, £34.95, was the brand’s best-selling product of the year – and it currently has 20% off.
Another habit that may help to keep you skin looking better for longer is regularly taking collagen supplements, ‘banking’ your skin’s collagen reserves for the future.
BUY:Vida Glow’s Natural Marine Collagen Sachets, £39, are a popular choice with many a beauty editor, while our tester also loved Gold Collagen Pure Liquid Supplements, from £39.
Honing in on haircare
‘Shampoo’ was the biggest search term on boots.com this year – perhaps unsurprisingly, given that it’s a beauty essential – but scalp serums were popular too, led by Rita Ora’s new scalp-focused haircare brand TYPEBEA launching in store, with impressive results.
BUY: OUAI Detox Shampoo, £28, REDKEN Acidic Bonding Concentrate Shampoo, currently £21.84, and REDKEN All Soft Shampoo for Dry Hair with Argan Oil, currently £18.49, were some of the most bought shampoos this year.
