It turns out smelling good doesn’t have to break the bank, and B&M shoppers can prove just that with its latest bargain just in time for Valentine’s Day.
Shoppers are rushing to snap up one of the cheapest perfumes on the market just in time for Valentine’s Day. B&M customers are raving about a “sweet” and “warm” fragrance that is being hailed as an unrivalled alternative to luxury brands, thanks to its bargain price tag.
The cult-favourite scent, La Beauté Shimmer, is currently available for just £3.99 at B&M—a staggering saving compared to high-end equivalents like Jimmy Choo (£71) or YSL Black Opium (£92).
According to the official product description on the B&M website, the fragrance is designed to be “alluring and sensual.” The scent profile features fruity top notes of blackcurrant and pear, a floral heart of jasmine and orange blossom, and a luxurious base of vanilla, patchouli, and tonka bean.
Fragrance experts at Rebel Aromas describe this specific scent profile as “sophisticated” and “ideal for evening wear.” With its rich coffee undertones and warm spicy base, it has become a go-to “dupe” for those wanting a premium smell without the designer investment.
While you can browse the range online, these bottles tend to fly off the shelves, so you may need to use the B&M Store Finder.
YSL Black Opium, the fragrance B&M is similar to, is hailed as a “rock couture” scent for women by Yves Saint Laurent, its powerful blend and seductive edge have garnered a massive following and a staggering number of stellar reviews.
The fragrance, which famously stars global ambassador Zoë Kravitz, is deliberately seductive, designed to provide a “shot of adrenaline”. Reviewers consistently praise its longevity, with many noting it is a long-lasting scent that stays on throughout the day.
Customers are loving La Beauté Shimmer, rushing to social media with their reaction: “Well worth the money” said one, while another added: “A beautiful, sweet and warm scent well above its bargain price tag.”
