‘Best serum in the world’ tightens 65-year-old woman’s ‘crow’s feet’ for £32

“I have been using this product for a week now and I can already see a difference. I am 68 years old and my skin has a lovely more youthful glow.”

As we age, our cellular turnover naturally slows, meaning dead skin cells build up and scatter light rather than reflecting it. This combined with a decline in elasticity and collagen can leave complexions looking flat and tired.

Boosting radiance often starts with skincare but it doesn’t have to be complicated. Consumers using the Liz Earle Restore & Glow™ Instant Radiance Serum have reported increased brightness, smoother texture and an overall youthful glow, within weeks.

When the temperature is hot and humid, putting on makeup is the last thing the majority of us want to do, so achieving luminosity with skincare is key. Helping to minimise dullness and recharge skin with moisture, the Restore & Glow™ Instant Radiance Serum (£32) can be applied both in the morning or evening – making it a product that can seamlessly slot into an existing routine.

Liz Earle conducted a study on 105 women and 85% agreed that within a week of using the Restore & Glow™ Instant Radiance Serum, their skin looked more radiant. The serum harnesses the natural power of prickly pear to exfoliate, niacinamide to hyrdrate and acerola cherry to brighten.

In combination, the super-charged ingredients help to brighten and smooth skin, improve texture and reduce imperfections, all while providing long-lasting hydration. As an alternative, the EQQUALBERRY Vitamin Illuminating Serum (£21.99 at Boots) uses the same main ingredients, niacinamide and acerola, formulated to revive dull skin. It also contains arbutin to help reduce the appearance of dark spots.

Speaking on the anti-ageing properties the Liz Earle serum brings, a happy 65 year old shopper shared: “It’s helped my skin to tighten around the crow’s feet area.” Another person commented: “Best serum in the world. Absolutely adore this serum. Makes my skin so soft and glowing. As a mature lady it’s important to me that my skin looks good.”

Liz Earle’s lightweight multi-action serum can be used alone or alongside Liz Earle’s Glow Range, including the new Brightening Cleansing Balm, Exfoliating Tonic, Illuminating Gel Moisturiser and Radiance Reveal Night Cream. One customer does just this, writing: “I have just bought my second bottle of Instant Radiance Serum even though the first one is still pretty full; I wouldn’t want to be without it.

“It has cleared and brightened my 70 years plus skin beautifully. I do the 4 steps every morning, cleanse, tone, serum and moisturiser- all from the ‘glow’ range and the results are great, so many people have remarked on how well I look!”

“I decided to return to Liz Earle and I’m so glad I did! The Restore & Glow Instant Radiance Serum has really made a difference. My skin looks brighter, clearer and feels so much healthier. It’s given me the boost I was looking for, and I’ll definitely be keeping this as part of my routine.”

A second loyal Liz Earle shopper said: “I’ve been a Liz Earle fan for nearly 10 years, but over time I drifted away and tried other products. Recently, with changes in my skin (likely due to menopause), my usual skincare just wasn’t working anymore – my skin looked dull and congested.

Menopausal skin may also benefit from the No7 Menopause Skincare Instant Radiance Serum (£32.95). This serum is specifically designed with an instant cooling applicator to help hot skin feel soothed. It helps target wrinkles with collagen peptide-based technology.

Back to the Liz Earle serum, a third customer shared: “I have been using this now for approximately six weeks and my skin looks so radiant and fresh especially as my skin has been so dry during menopause. My lines just aren’t as noticeable with this healthy glowing look. Highly recommend.”

The texture of the Liz Earle serum might not be for everyone. Deducting two stars, a mixed review reads: “I have been using this product for nearly two months now and I do see an improvement in the overall texture of my skin, it feels much smoother and softer. However, I think it takes a long time to absorb into my skin so I no longer use it in the morning and have been applying it at night instead.”

Those that do want to wear makeup should find no issues with applying the Liz Earle Restore & Glow™ Instant Radiance Serum beforehand. Someone confirmed this, explaining: “I adore this serum! It’s lightweight and sinks right into my 60 year old skin, giving it a refreshing glow. It’s not at all greasy and doesn’t ‘sit’ on the skin, it sinks in leaving it smooth and fresh! My makeup glides on so easily after using this gorgeous serum.”

Shoppers can find the Liz Earle Restore & Glow™ Instant Radiance Serum here, along with the entire Liz Earle Glow Range.