The item from George at Asda has been described as ‘summer in a dress’

Asda shoppers are clamouring for “more of this please” following the purchase of an item described as “summer in a dress”.

The supermarket’s own-brand clothing and homeware range George has cultivated a loyal fanbase over the years, thanks to its budget-friendly prices and wide-ranging collections spanning women’s, men’s and children’s fashion, alongside numerous other products. Now a new £18 midi dress has shoppers singing its praises, though it’s already snapped up in most sizes on the George at Asda website.

The Bright Floral Shirred Midi Dress boasts a square frilled neckline with short puff sleeves and a shirred bodice. It showcases a vibrant floral pattern, sits at midi length, and is crafted from “lightweight fabric”.

At £18, the dress is presently available online only in size 12, although additional sizes might be stocked at your nearest Asda branch. The garment can be machine washed, tumble dried and ironed following care instructions, but dry cleaning isn’t recommended.

In a five-star review posted on the George at Asda website, one delighted customer praised it as “summer in a dress”, before adding: “Pretty summer dress. Lovely butter soft, lightweight lightweight fabric.

“Colours are feminine and flattering. Comfortable and easy to move in. Neckline nicely modest, not too low cut. More like this please!”

A second wrote: “This dress is pretty and feminine, the fit is true to size and flattering. I found it to be lightweight and comfortable to wear and particularly like that it as pockets.”

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