The supermarket has axed Star Products – which pay shoppers 10% cashback of the price of the item – from its Asda Reward app
Asda has made a huge change to its rewards scheme – and shoppers aren’t happy about it.
The supermarket has axed Star Products from its Asda Reward app. Star Products pay shoppers 10% cashback of the price of the item into their Asda Reward Cashpot. Once you’ve built up your cashpot, you can then convert your balance into vouchers to spend at Asda.
A note on the Asda Rewards app reads: “From 30th January 2025, Star Products will no longer be part of Asda Rewards. Don’t worry though, you can continue to earn through our other offers.” The message was picked up on the Facebook group Extreme Couponing and Bargains UK.
The person who posted a screenshot of the app message said: “With Asda removing star products theres no use us shopping there anymore.” One shopper responded: “We only shopped at Asda if there was something on the star products we wanted.” A third said: “Bye bye Asda.”
It comes after Asda confirmed it has axed its Aldi and Lidl price match – just one year after it was launched. The scheme matches the price of certain items with Aldi and Lidl, or makes them cheaper than the budget retailers. The price match scheme was first introduced into Asda stores last January, and at the time, the supermarket was the only chain to include both Aldi and Lidl. Morrisons later brought in the same scheme.
A website page for the price match scheme on Asda’s website now reads the following message: “Our Aldi Lidl Price Match has now finished, but don’t worry, we’ve got plenty of special offers across our entire groceries range. Just visit our offers page to find out more.”
Asda is reportedly set to launch a new price-cut rollback campaign both in-store and online this week. According to reports, the chain will revise its advertising slogan, “That’s Asda Price” along with its famous pocket tap, which has been associated with the supermarket since the 1990s.
An Asda spokesperson told The Grocer: “We’re focused on our own great Asda Prices not competitor comparisons. We’ve started 2025 as we mean to go on by cutting prices on thousands of products and there’s much more to come with Rollback.”
Meanwhile, Asda recently reported its worst Christmas since 2015, with sales falling 5.8% during the 12 weeks to 29 December, according to data from analyst firm Kantar. In November, the supermarket announced a series of job cuts in head office and warned of further job cuts to come in 2025.
A spokesman for Asda said: “We made changes to our field-based retail team regions to reflect the scale of our business across large stores and convenience. These changes set us up to serve our customers in the best way for 2025 as we deliver Asda Price and other exciting propositions.”
