Close Menu
The Business TimesThe Business Times
  • Home
  • News
  • Business
  • Finance
  • Economy
  • Markets
  • Investing
  • Real Estate
  • Crypto
  • Fintech
  • Forex
  • More
    • Politics
    • Web Stories
    • Spotlight
    • Press Release
What's On
UK snow: Horror maps turn WHITE as snowfall hits Britain in just days with icy -5C blast

UK snow: Horror maps turn WHITE as snowfall hits Britain in just days with icy -5C blast

9 February 2026
B&M’s ‘amazing’ £4 easyJet cabin bag impresses shopper who says it ‘fits a lot’

B&M’s ‘amazing’ £4 easyJet cabin bag impresses shopper who says it ‘fits a lot’

9 February 2026
20p rule UK drivers need to follow or risk £10k fine and 12 points

20p rule UK drivers need to follow or risk £10k fine and 12 points

9 February 2026
‘I’m a washing machine expert – here’s the reason for the clock time going up’

‘I’m a washing machine expert – here’s the reason for the clock time going up’

9 February 2026
Andrew Mountbatten-Windsor ‘told Epstein confidential UK trade details’ in bombshell emails

Andrew Mountbatten-Windsor ‘told Epstein confidential UK trade details’ in bombshell emails

9 February 2026
Facebook X (Twitter) Instagram
Business Monday, Feb 9
The Business TimesThe Business Times
Newsletter
  • Home
  • News
  • Business
  • Finance
  • Economy
  • Markets
  • Investing
  • Real Estate
  • Crypto
  • Fintech
  • Forex
  • More
    • Politics
    • Web Stories
    • Spotlight
    • Press Release
The Business TimesThe Business Times
Home » As Sentiment Shifts, Fundamental Momentum Will Outperform Price Momentum
News

As Sentiment Shifts, Fundamental Momentum Will Outperform Price Momentum

thebusinesstimes.co.ukBy thebusinesstimes.co.uk21 November 20253 Views
Facebook Twitter LinkedIn Reddit Telegram WhatsApp Pinterest Tumblr VKontakte Email
As Sentiment Shifts, Fundamental Momentum Will Outperform Price Momentum
Share
Facebook Twitter LinkedIn Pinterest Email

Recent weeks have featured a change in market sentiment. The formerly high-flying momentum names have pulled back substantially. At a broad level, we can look at the Invesco tech ETF (QQQ) to see the break in momentum as it dropped from $630 at the start of November to under $600.

A screen shot of a graph AI-generated content may be incorrect.

SA

The drop is more pronounced in certain individual names such as Bitcoin (BTC-USD) or Palantir (PLTR).

A graph on a computer screen AI-generated content may be incorrect.

SA

While the sell-off in high-valuation names has been largely indiscriminate so far, I think it is worth discerning between different types of momentum.

Momentum is an umbrella category of investments, but within it there are 2 distinctly different types:

  1. Fundamental momentum
  2. Price momentum

Both are characterized by high or very high earnings multiples along with upward movement of stock price in recent history. Different traders will have different lookback periods, but both kinds of momentum will feature a stock price that is up significantly in whatever the lookback window happens to be.

The difference is that fundamental momentum is predicated on proper valuation, while price momentum is agnostic to valuation.

Fundamental Momentum vs. Price Momentum

A fundamental momentum investment thesis acknowledges that the price-to-earnings multiple is high but believes there is enough growth in future earnings that the high valuation is justified. The analyst forecasts specific growth numbers coming from specific lines of business and can model or otherwise show that the growth justifies the valuation.

In contrast, price momentum is the belief that a stock will keep going up because it has been going up. Perhaps the investor has a broad idea of why they like a company, but much of the perceived strength is inferred from the upward movement in stock price.

Both can coexist in the same stocks.

NVIDIA (NVDA) undoubtedly has some fundamental momentum investors who are forecasting a growth rate sufficient to justify its high PE multiple.

NVDA also has some price momentum investors who are in it because the stock has performed so remarkably well.

These different groups are impacted differently as market sentiment shifts.

How market sentiment impacts fundamental and price momentum

Fundamental momentum is immune to market sentiment in the long run. The stock price could take a big dip if market sentiment turns negative, but eventually they will be rewarded if they are indeed correct about the company’s growth rate.

Fundamental momentum is not beholden to the opinions of others.

Price momentum, however, is entirely rooted in the opinions of others. The stock price has been going up because other people like it. If sentiment shifts, a price momentum investor will take the same hit as the fundamental momentum investor, but their thesis is entirely broken.

If the only reason to own a stock is because it was going up, there is no longer a reason to hold that stock once it has corrected. As such, price momentum investors are susceptible to getting shaken out regardless of the strength of the underlying company.

Has market sentiment truly shifted?

The price movement in November hints at the start of a sentiment shift. Every bull market has micro-corrections within it, so it is probably too early to tell if this is merely a micro-correction or a true popping of the AI bubble.

Such sentiment shifts usually result from underlying concerns. In this case it seems to be some combination of the following:

  • Uncertainty about financing of the vast capex involved in AI buildout
  • Uncertainty about the ultimate return on investment for this capex
  • Sustainability of the trillions of dollars of annual capex

So far it seems to mostly be a questioning of the above. There is not enough data to definitively point one way or the other. Much of the pullback so far is related to the idea that market pricing was so high on AI companies that it indicated a near certainty of passing the ROIC test (return on invested capital hitting a key threshold).

Now that the outcome is more questioned or no longer considered a given, valuation has to come back down to give proper credence to scenarios where there is a pullback in capex.

As more data arrives, the market is constantly reassessing the probabilities of each outcome. Recent data has been mostly negative for the AI stocks.

  • Open AI’s margins seem rather low, with the cost of running LLMs (large language models) potentially higher than the revenues they generate
  • Circular financing between the big AI players
  • Difficulty of obtaining enough electric power soon enough

These concepts, along with others, and the appearance of well-respected bears like Michael Burry seem to be what has turned sentiment negative.

Time will tell if this was the true inflection point.

If sentiment does turn sustainably negative on the high-flying AI portion of the market, I believe fundamental momentum will materially outperform price momentum.

Defined exit points versus sentiment-driven exit

Most bubbles are built on some underlying truth. The 2000 internet bubble was based on the internet, which indeed was remarkably successful. AI is extremely powerful and will undoubtedly be successful in some fashion.

In each case there are winners and losers. The key is differentiating between those that can attach themselves to the long-term success and those that are merely clinging on to hype.

A price momentum investor may have significant trouble making this differentiation. When the internet bubble popped, Amazon (AMZN) dropped along with all the junk. Thus, someone who is primarily focused on price would have been just as likely to sell out of Amazon as to sell out of Pets.com.

A fundamental momentum investor has a better chance of discerning the great businesses in the wreckage. If fundamentals for an individual company remain strong, the fundamental momentum investor may be able to identify it and hold even if the bubble collapses and takes the stock with it. A fundamental momentum investor’s exit is defined by the fundamental thesis being impaired, not by the market price dropping.

The take-home point

When the market is soaring, both kinds of momentum work. If/when the sentiment reverses, it behooves investors to really know what they own and have a solid fundamental justification for it. I fear price momentum investors may be the most harmed in the next adverse market.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Reddit Telegram WhatsApp

Related Articles

UK snow: Horror maps turn WHITE as snowfall hits Britain in just days with icy -5C blast

UK snow: Horror maps turn WHITE as snowfall hits Britain in just days with icy -5C blast

20p rule UK drivers need to follow or risk £10k fine and 12 points

20p rule UK drivers need to follow or risk £10k fine and 12 points

Andrew Mountbatten-Windsor ‘told Epstein confidential UK trade details’ in bombshell emails

Andrew Mountbatten-Windsor ‘told Epstein confidential UK trade details’ in bombshell emails

Sister of murdered April Jones breaks her silence – after dad died before finding her body

Sister of murdered April Jones breaks her silence – after dad died before finding her body

Now Is The Hour To Buy Circle Internet Group Stock (NYSE:CRCL)

Now Is The Hour To Buy Circle Internet Group Stock (NYSE:CRCL)

Four charged with murder of teenager Tristan Shae Kerr in South Wales

Four charged with murder of teenager Tristan Shae Kerr in South Wales

UK travel company that sold dream Disney trips ceases trading and leaves British holidaymakers high and dry

UK travel company that sold dream Disney trips ceases trading and leaves British holidaymakers high and dry

UK to be completely saturated with hundreds of flood alerts in place next week

UK to be completely saturated with hundreds of flood alerts in place next week

Lancashire University death as police issue major update on victim student, 19

Lancashire University death as police issue major update on victim student, 19

Editors Picks
B&M’s ‘amazing’ £4 easyJet cabin bag impresses shopper who says it ‘fits a lot’

B&M’s ‘amazing’ £4 easyJet cabin bag impresses shopper who says it ‘fits a lot’

9 February 2026
20p rule UK drivers need to follow or risk £10k fine and 12 points

20p rule UK drivers need to follow or risk £10k fine and 12 points

9 February 2026
‘I’m a washing machine expert – here’s the reason for the clock time going up’

‘I’m a washing machine expert – here’s the reason for the clock time going up’

9 February 2026
Andrew Mountbatten-Windsor ‘told Epstein confidential UK trade details’ in bombshell emails

Andrew Mountbatten-Windsor ‘told Epstein confidential UK trade details’ in bombshell emails

9 February 2026

Subscribe to News

Get the latest finance and business news and updates directly to your inbox.

Latest Posts
Best new-in skiwear to keep you warm and stylish on the slopes– with looks from £36

Best new-in skiwear to keep you warm and stylish on the slopes– with looks from £36

9 February 2026
Sister of murdered April Jones breaks her silence – after dad died before finding her body

Sister of murdered April Jones breaks her silence – after dad died before finding her body

9 February 2026
I dissolved hair and soap scum from my shower drain overnight with cleaner’s miracle item

I dissolved hair and soap scum from my shower drain overnight with cleaner’s miracle item

9 February 2026
Facebook X (Twitter) Pinterest WhatsApp TikTok Instagram
© 2026 The Business Times. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.