Aldi has sent fans into turmoil with their controversial new festive Christmas chocolate – while some people love it, others think the store has gone way too far with it
Aldi’s shelves are always stacked with weird and wonderful items you never knew you needed – and its new festive chocolate is no exception.
Shoppers may notice something unique in the aisles as the bargain retailer has launched a brand new Christmas chocolate concept called a ‘Cheaster Egg’ – a Christmas take on much-loved Easter eggs. The creators wanted to blend Easter’s most popular treat with the most “beloved season of Christmas”.
However, there has been a mixed reaction over the brand new creation. Some loving the idea but others say it’s ‘cursed’ and want the meaning of Christmas to be about celebrating the birth of Jesus rather than combining it with Easter.
The Dairyfine Hollow Character eggs cost £1.99 and are available in two options: Garry the Gingerbread Man or Parker the Penguin and are said to be perfect stocking fillers. However It’s safe to say there has been lots of discussion online about it, with fans taking to X to share their thoughts.
One dismayed shopper penned: “Nothing celebrates the birth of our saviour more than… Garry the gingerbread man, and his egg shaped belly?” While another quipped: “This is just to save the embarrassment of having Easter eggs on the shelves on Boxing Day isn’t it?!” And a third added: “Eggs! Just no, Aldi. We all know that Christmas chocolate is either sphere, triangular, circular or hexagon shaped! The most exotic shape allowed is Quality Street’s purple one!”
However others are fully on board with the concept as one fan said: “I love Aldi, just when you think they can’t do better. This is so cursed I actually love it,” and another said: “Any excuse to eat chocolate is fine with me.”
Another outraged shopper commented: “Chreaster. CHREASTER?! Don’t you dare you lovely people. Tbf, I’ve always thought it should be eggs at Christmas because we’re (some of us still) celebrating the birth of the baby Jesus.”
Speaking about the launch of the new festive product, Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi we’re always looking for fun and creative wasy to enhance our Christmas range. The ‘Chreaster Egg’ trend has really taken off because it blends Easter’s most popular treat, the Easter Egg, with the beloved season of Christmas.”
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